Search Private Finance

phone email

Our Mission

Our mission is simple: to deliver exceptional client experiences by providing best-in-class, holistic mortgage advice.

What measures have we put in place to help us achieve this ambitious end?

  • We’ve established our own in-house academy training program, which goes far beyond standard mortgage training to provide our consultants with a deep and holistic understanding of the wider financial markets.
  • We’ve spent more than two decades cultivating close relationships with leading financial institutions, including mainstream and private banks, as well as specialist lenders.
  • Moreover, with a team of more than twenty cultured mortgage consultants, we’ve collected the breadth of experience and expertise necessary to solve almost any mortgage problem – no matter how niche or specialist.

By combining these advantages with a culture of going above and beyond, our consultants leave no stone unturned to provide our clients with the finest advice possible.

Our Service to You

We specialise in a broad range of mortgage lending, from more straightforward mainstream mortgages to high-value complex and specialist mortgages. In keeping with our mission to provide our clients with holistic advice, we also offer expert advice on protection and arrange household insurance to ensure our clients have complete peace of mind in their new properties.

You’re free to discuss your project with us at any point – not just when you’re ready to purchase. Whether you’re trying to understand how much you can borrow or you’re looking to sense check an idea for a property investment, our consultants are available at any time to help you make better, more financially informed property decisions.

Our Story

Established in 1999, Private Finance began as a one man operation in Hertfordshire with a vision of providing exceptional mortgage advice to private clients.

Since then, we have become one of the UK’s leading mortgage brokers, weathering multiple economic cycles and arranging billions of pounds worth of property finance in the process. Despite this vast growth, our founding values remain at the core of everything we do as a business – and we continue to strive relentlessly to provide our clients with the finest advice available on the market.

The fact that we receive such consistently glowing reviews – and that many of our clients choose to return to us decade after decade – is a testament to the unwavering client-first approach that has been preserved over the years.

Independent and Whole-of-Market Status

As an independent, whole-of-market mortgage broker, we offer expert advice on the entire range of mortgage products available in the UK. This includes mortgages from mainstream banks, as well as Private Banks and specialist mortgages from lenders who do not have a consumer-facing presence.

Unlike certain providers that have access to a limited panel of lenders, we have access to the entire market. We work with over 175 different lenders, ranging from small building societies to global banking brands. This provides our clients with access to a far greater range of options, placing our consultants in an optimal position to find the right mortgage product for each client.

We provide completely impartial, expert advice – clients can make well-informed decisions based on a complete picture of the lending landscape. Our team of experienced consultants is here to help find the best possible mortgage product available to you.

Our Locations

We have two main locations in the centre of London and Shropshire:

London Head Office:

Shrewsbury Office

  • Address: St James’s House, Anchorage Avenue, Shrewsbury Business Park, SY2 6FG
  • Phone: +44 (0)1743 211 855

In keeping with our goal of offering clients unparalleled levels of service, we have a strong regional presence advising on property throughout the UK.

Head office: Lincolns Inn Fields, London

Head office: Lincolns Inn Fields, London

Meet the Team

What our clients say

More about PF

Private Finance